Substance vs. Style
"Show 'em what's underneath"
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
No Bull
“What you see is what you get.”
Actions Speak Loudest
"Talk less."
Live Simply
“Create wilderness out of empire.”
Unselfish Effort
"Answer the call."
All Weather
“If this shirt had a finger…”
Working Hard
"Outwork them all."
Sunrise to Sunset
Hard at work as the sun rises… or sets.
Rustic Real
“Thank God I’m a country boy.”
Dirt Don’t Hurt
“Proven to last.”
Battle Tested
Proving your mettle in combat.
Rebel Rebel
“Declare your independence.”
Fail Forward
"Let failure fuel you.”
Heart & Soul
“It’s a good day to do what you love.”