typefaces
Trade Gothic Bold Condensed No. 20
"Want to say something? Reach for Trade No. 20."
Savannah Sign
"He ought to be a celebrated figure, for contributing brilliantly to Savannah’s visual charisma."
Jenson’s Roman
"They were designing a means of expression intended to last a thousand years."
Futura
"Futura represents the rational utopia of progress, where everything not only works well, but looks good doing it."
Faux Devanagari
"The US is country of immigrants, which means that we are awash in repurposed culture, little of which is seen as appropriation."
She’s Not There
"Moscoso’s genius was to give sculptural form to the negative space between his letter forms…"
California Braille
"Typefaces read with the hands can be just as complicated as those read with the eyes."
Akzidenz-Grotesk
"A stark, proto-Brutalist typeface totally out of step with the times, it was a revelation."
Toronto Subway
"The Toronto subway opened in 1954, and the original stations used a unique typeface…"













