Making Sense
"You notice when a system is addicted to an old myth it can no longer metabolize."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"If analysis doesn’t restore the beauty, texture, or emotional vibration of an object, it becomes abstract."
Making Sense
"I enjoy this discipline's ability to open minds, reveal new possibilities and energise people."
Making Sense
"The leading edge of culture emerges first in the sensorial and experiential before it can be articulated in more cerebral ways."
Making Sense
"Semiotics is clever and brilliant. It doesn’t need to try so hard to sound clever and brilliant."
Making Sense
"Being able to connect, or map ideas — across regions, eras, or cultural objects — requires a comparative way of looking."
Making Sense
"Like any great work (in any field), semiotic insight needs to move us emotionally."
Making Sense
"Nothing gives me more cultural satisfaction than a well-crafted Semiotic Square that works."
Making Sense
"Our bodies are part of our research tools — experience matters. It’s not just about hours in the office; it’s about the life you live."
Making Sense
"It’s about attention to detail, and spotting what fits a pattern, and what doesn’t."
Making Sense
"Semiotics can be applied to creative development, artistic production, or policy design — not just to uncover meaning, but to shape it."
Making Sense
"Understanding people means understanding the context in which we operate, and the cultural webs of meanings we’re caught up in."
Making Sense
"I don’t think it’s hyperbolic to say that semiotics will be the last saving grace of humanity."
Making Sense
"There’s a whole untapped evidence base out there in the form of culture itself."