Making Sense with…
"Semiotics can bridge the gap between the psyche and culture."
North America
Semioticians based in — or originally from — the North American continent
Making Sense with…
"Decisions are influenced by cultural forces of which one might not even be aware."
Making Sense with…
"We need to practice a more empirical and critical approach within Semiotics."
Making Sense with…
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
Making Sense with…
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Making Sense with…
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense with…
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense with…
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense with…
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Making Sense with…
"Semiotics may be limiting itself to solving bourgeois problems."
Making Sense with…
"Cycling through analytical modes rapidly and productively is tricky stuff."