Making Sense with…
"Semiotics can bridge the gap between the psyche and culture."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions…
Making Sense with…
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Making Sense with…
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
Making Sense with…
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense with…
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense with…
"Semiotic discourse analysis contributes to deconstructing dominant narratives and amplifying the voices of marginalized groups."
Making Sense with…
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense with…
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense with…
"Culture is the source of truth and wisdom — and we are but mere vessels."
Making Sense with…
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Making Sense with…
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
Making Sense with…
"Pure semiotic skills don't automatically translate to adept meaning-making."