Making Sense
"Semiotics is clever and brilliant. It doesn’t need to try so hard to sound clever and brilliant."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.
Making Sense
"Semiotic researchers tend to be good people — perhaps because they share a fundamental openness toward understanding cultures other than their own."
Making Sense
"You already have so much knowledge to draw on from your observations — things you’ve noticed, trends you’ve spotted, cultural knowledge unknowingly assimilated, years of training on method."
Making Sense
"Look out for signs, symbols, and patterns in everyday life — and tease out of them the ideas that they communicate."
Making Sense
"Being able to connect, or map ideas — across regions, eras, or cultural objects — requires a comparative way of looking."
Making Sense
"I regularly refer to myself as 'relentlessly curious.' The practice of semiotics is a marathon of mental focus."
Making Sense
"I like naming and describing what’s usually left unsaid, diving into the darker side of things, and uncovering how they show up (or do not) in communications."
Making Sense
"There’s so much more to learn about semiotics — that’s what frustrates and excites me!"
Making Sense
"My best insights come from sitting with questions rather than seeking instant answers."
Making Sense
"Like any great work (in any field), semiotic insight needs to move us emotionally."
Making Sense
"Nothing gives me more cultural satisfaction than a well-crafted Semiotic Square that works."
Making Sense
"Our bodies are part of our research tools — experience matters. It’s not just about hours in the office; it’s about the life you live."