
Debating in A Vacuum
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Untangling the webs of significance within which we've suspended ourselves.

“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”

"Applied semiotics allows you to read any object as a novel!"

On July 31st! A session exploring food myths, magic, and munches.

"A label, a framing choice, a repeated gesture, a category, a visual convention, a protocol: these are often the places where larger systems become visible."

"What does semiotics bring to the party?" is the key question.

"Make abstract ideas and observations clear, without losing the rigour or wonder of whatever ideas you had in the first place. "

On June 26th! A session exploring semiotic "viscosity."

"Unlike LLMs, we help build a deep understanding of culture, not just engage in pattern recognition."

"You notice when a system is addicted to an old myth it can no longer metabolize."

"If analysis doesn’t restore the beauty, texture, or emotional vibration of an object, it becomes abstract."

On May 29th! A session honoring Malcolm Evans…

"Do not rely only on your intuition or gut, but make sense of them using concepts, models and instruments produced by semioticians."

"I enjoy this discipline's ability to open minds, reveal new possibilities and energise people."

"Even when a project isn’t explicitly semiotic, the principles guide how I approach my ethnographic and cultural work."

On April 24th! A session dedicated to semioticians' tattoos…