Debating in A Vacuum
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Session: Teaching Semiotics to an AI
On October 30th! A session exploring an effort to teach semiotics to an AI.
Making Sense
"Why is it only design and advertising programs that offer courses in applied semiotics? I really wish that business schools would offer them too."
Making Sense
"Semiotic analysis requires theoretical knowledge, cultural sensitivity, and critical thinking. When AI is used without those foundations, the result can be superficial, inconsistent, or simply wrong."
Making Sense
"Attention to detail is essential since most of what we discover about the culture is hidden in unlikely places."
Session: Selling Semiotics
On September 25th! A session exploring how — and why — to sell semiotics to clients.
Making Sense
"The more we can demystify cultural analysis and semiotics, the more acceptance and work will come our way!"
Making Sense
"The most essential attribute for a semiotician is an awareness of how meaning is constructed."
Making Sense
"It is gold when a client suddenly realizes that the cultural codes and dynamics playing out in an entirely different industry hold key answers to their own questions."
Making Sense
"Many client questions are not only about behaviour or preference, but about meaning."
Making Sense
"The most satisfying projects are those where meaning is operating everywhere at once."
Making Sense
"When we interrogate social taboos, we can steer towards significant transformation."
Making Sense
"Applied semiotics allows you to read any object as a novel!"
Session: Semiotics & Food
On July 31st! A session exploring food myths, magic, and munches.
Making Sense
"A label, a framing choice, a repeated gesture, a category, a visual convention, a protocol: these are often the places where larger systems become visible."