Debating in A Vacuum
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Making Sense with…
"The semiotician looks at things from the perspective of both the frog and the eagle."
Making Sense with…
"Clients need to be educated about the scientific rigour of our methodology."
Making Sense with…
"We need to practice a more empirical and critical approach within Semiotics."
Making Sense with…
"Every node of experience is deep, has a pattern, and can be traced."
Session: UN-ANALYZABLE
On November 10, a session devoted to analyzing the un-analyzable.
Making Sense with…
"Semiosis sustains, permeates, and gives birth to everything we know."
Making Sense with…
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
Making Sense with…
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Session: SEMIOTICS & THE SCIENTIFIC METHOD
On October 27, a session devoted to the science of semiotic analysis.
Making Sense with…
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
Making Sense with…
"Everything is or can be significant and worthy of our time."
Making Sense with…
"The real power of semiotics lies in understanding how consumers create their own meaning systems."
Making Sense with…
"We're all semioticians — we all 'decode' as part of our everyday lives."
Session: BODY SEMIOTICS
On September 15, a session devoted to semiotics (in, of and on) the body.