Making Sense
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
Making Sense
"People still want meaning. And meaning isn’t something you can automate."
Session: Semiotics & Gender Equality
A session on reshaping narratives around gender and diversity in marketing and advertising.
Making Sense
"Every semiotician must engage in ideological critique, not just theoretically but also in their professional and personal life."
Making Sense
"We're on a never-ending scavenger hunt for hidden meanings."
Making Sense
"A good semiotician has the eyes of a detective, the mind of a philosopher, and the soul of a poet."
Session: Art & Semiotics
A session on decoding the emotional landscape and symbolic layers of a culture… via art.
Making Sense
"Semiosis is something that every living organism has access to."
Making Sense
"Like TCM, semiotics doesn’t provide an instant prescription or quick fix."
Making Sense
"It’s such a great feeling to know I’ve cracked something meaningful and actionable for the client."
Session: Rise of the Right
A session on adapting to the collapse of the liberal consensus — while fighting fascism.
Making Sense
"Everything becomes luminous, everything becomes coherent again."
Making Sense
"Semiotics is indispensable to my creative efforts."
Making Sense
"We need creativity in order to make connections that aren't obvious."
Session: Semiotics of Place
On April 25, a session exploring the semiotics of place.