
Making Sense
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
"We live immersed in culture, often unaware of its profound impact on our decisions."
On February 28, a session exploring C.S. Peirce's epistemology.
"Where trend work captures the relentless abundance of 'what', semiotics defines relevance through 'why'."
"Sell meanings, not products."
"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"
On January 31, a session exploring medical semiotics.
"I embrace every project as a new challenge — there is always something new to discover."
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
On December 27, a session exploring the swapping-out of signifiers…
"Consumers live within a 'book,' but they can only tell you about its plot."
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
On November 29, a session exploring the enduring relevance of Juri Lotman's theories…