Semionaut

A series of posts republished from SEMIONAUT, which from 2010–2018 gave voice to the global community of commercial semioticians.

"Between the experiential cunning of the animal and the more self-disciplined and attentive cunning of the man."

“I lend myself to the social game, I pose, I know I am posing, I want you to know that I am posing.”

Brands borrowing from jostled signs, creolised into incomprehension.

Skin becomes a clear and purified channel of free-flowing communication.

While the physicality is exaggeratedly old the behavior is emphatically like that of a teenager.

Instructing luxury consumers on the importance and nature of discovery and how to, well, discover it.

A fantasy of healing and romantic redemption that’s wildly off the mark.

Is this the end of the road for European serotonin depletion culture?

A new kind of activism previously unheard of in the kingdom.

The unspoken expectation that the son is to be the father’s perfecting mirror.

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