Making Sense with…
"A semiotician must be a 'possibilist'…"
Semionaut
Giving voice to the global community of applied/commercial semioticians.
Making Sense with…
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Making Sense with…
"Semiotics may be limiting itself to solving bourgeois problems."
Making Sense with…
"Cycling through analytical modes rapidly and productively is tricky stuff."
Making Sense with…
"It’s like a kind of jazz anthropology."
Making Sense with…
"Watching, listening, seeing, feeling, multiplying the stimuli…"
Making Sense with…
"Closing the gap between what brands think they are communicating and what they’re actually communicating."
Making Sense with…
"The thrill when it all comes together is incomparable."
Making Sense with…
"You can think deeply about seemingly silly things, and derive meaning from them belied by their simplicity."
Making Sense with…
"You have to understand the situation first and then decide which tools to use."
Making Sense with…
"A purely analytical approach can't answer the question of what and where to analyze."
Is This Heaven?
“I lend myself to the social game, I pose, I know I am posing, I want you to know that I am posing.”
Creolised Fashion
Brands borrowing from jostled signs, creolised into incomprehension.
Skin Beyond the Sign
Skin becomes a clear and purified channel of free-flowing communication.