Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
We Feel Your Pain
"Advil helps me do what I love."
In the Name of Love
"In case your valentine has a 'real' headache tonight."
Get ‘Er Done
"Don't let pain get in the way."
Busting Loose
"Finally, free yourself."
Interrupted Flow
Maintaining a "flow" state is crucial.
Belly Up
Pain knocks you flat on your back.
Smoky Soul
“Made in ranch country."
Drink Me
"Sometimes food is merely a vehicle for hot sauce."
Join the Tribe
Hot sauce isn’t just a condiment — it's a cult.
Live Larger
“We always bring the flavor.”
Booster Shot
“Sauce it up.”
Local Recipe
“Get your local spice on.”
Retro Vibe
"Better than new."
Stubborn Style
“Your code means something. Hold onto it.”