Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
"Media producers and brands have to meet men where they are…"
"The best teas come from Japanese tradition."
"Carefully selected ."
"So many types of moms I saw in those packages..."
Meet the Coffee Master
Garden of Eden vibes.
"My mistake could have turned into a disastrous unfocused mess…"
“Grab your friends, order everything, and laugh out loud."
"No matter how low the quality of the product, corporate ego is always massive."
“Edibles for every Adventure.”
Far-out — but with a sly, self-deprecating, humorous twist.
"It's peculiar that water can be altered and packaged so much to be a luxury."
"The power to eat good, feel good, and do good."
"A curious emotion, awe: equal parts wonder, respect, and fear…"