Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Real Talk
“No, Jesus doesn’t want you to struggle with your sexuality.”
Prince Fantasy
Performative lounging.
Sidekick
“Uh-oh! A painful sore throat? Not now!"
Snuggled & Safe
“When we don’t feel 100%, we rush to find relief."
Peacocking
A swaggering, celebratory approach to Men's Personal Luxury.
Gentle Treatment
“Soothing your throat is simple."
Cartoon Action
“Houston, we have a problem."
Natural Boost
“Feel the good."
Family Tradition
Passing along rituals and know-how.
Making Memories
“Fun has more stories.”
Unseen Dangers
The world is full of invisible dangers.
Force Field
“Simply protect.”
Moisturized Mermaid
Deeply — existentially — anxious to avoid dry skin.
Nordic Brooding
Though alone and solemn, these individuals aren’t necessarily unhappy.