Parenting PWNs
“Win big at parenting.”
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Thin Description
Seeking signals within the noise.
Pet Family
Pets depicted as friends and family members.
Nurturer vs. Visionary
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
New Money
Celebrating your newfound social status and success.
Personality Crisis
A brand suffering from a personality crisis will get lost in the noise of the category.
Old Money
The carefully un-ostentatious trappings of inherited privilege.
Doctor vs. Counselor
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
Stimuli Research
We're maximalist in our research.
Stimulus Set Design
How do we decide what brands and other stimuli to audit?
Expert Mixology
Carefully organized bartending ingredients.