Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Hang Loose
“Grab your friends, order everything, and laugh out loud."
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Hit the Road
“Edibles for every Adventure.”
Get Silly
Far-out — but with a sly, self-deprecating, humorous twist.
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Groovy Company
"The power to eat good, feel good, and do good."
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Cute Nature
Cartoonish depictions of nature
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
Smooth Life
“Our Velvety Smooth Products."
Nothing But Milk
"Easy to find, understand, and afford."
Birthday Cake
"I'd never think about birthday cakes the same way again."
Magic Nature
“Imagine a world where…"
Soul Food
“Feed your soul”