Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Living on the Edge
“Be bold. Be edgy.”
Taking Flight
"Red Bull gives you wings."
All-Weather
"Seek no shelter."
Dirt Don’t Hurt
Proof of your stick-to-it-iveness.
Keep Pushing
“To get to easy you have to go through hard.”
Peak Experience
"Blaze a trail."
Winning a Prize
Yes, it is a contest!
Make a Splash
"Wow."
Product = You
"Resow your wild oats."
A Dog’s Life
Adventurers can learn from dogs.
Squad Goals
"We arrived as a family… and left as a surf squad."
Rallying Cry
“Go, Find, Do, Start, Make, Move”
Crucial Catalyst
“Choose your own adventure.”
We’re With You
“Supporting greatness.”