
Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
“Be bold. Be edgy.”
"Red Bull gives you wings."
"Seek no shelter."
Proof of your stick-to-it-iveness.
“To get to easy you have to go through hard.”
"Blaze a trail."
Yes, it is a contest!
"Wow."
"Resow your wild oats."
Adventurers can learn from dogs.
"We arrived as a family… and left as a surf squad."
“Go, Find, Do, Start, Make, Move”
“Choose your own adventure.”
“Supporting greatness.”