Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Local Recipe
“Get your local spice on.”
Retro Vibe
"Better than new."
Stubborn Style
“Your code means something. Hold onto it.”
Respect Rituals
“Respect for tomorrow.”
Heart on Sleeve
“Built on purpose.”
Substance vs. Style
"Show 'em what's underneath"
No Bull
“What you see is what you get.”
Actions Speak Loudest
"Talk less."
Live Simply
“Create wilderness out of empire.”
Unselfish Effort
"Answer the call."
All Weather
“If this shirt had a finger…”
Working Hard
"Outwork them all."
Sunrise to Sunset
Hard at work as the sun rises… or sets.
Rustic Real
“Thank God I’m a country boy.”