Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Making Memories
“Fun has more stories.”
Unseen Dangers
The world is full of invisible dangers.
Force Field
“Simply protect.”
Moisturized Mermaid
Deeply — existentially — anxious to avoid dry skin.
Nordic Brooding
Though alone and solemn, these individuals aren’t necessarily unhappy.
Tequila Release
Shedding inhibitions, going a little wild, having good stories to tell.
Efficacious Dots
A collective intelligence working to help maintain normal bowel function.
Food Fight
The power is in your hands.
Mommy Man
Just how nurturing can a father be… before he is emasculated?
Women with Cameras
This isn’t about selfie culture.
Therapeutic Softness
“Stop wiping, start pampering”
Bon Vivant
Doing whatever you want, whenever you want.
Louche Life
A la debandade.
Bad-Ass Hair
"Uptight isn't down for anything."