Winding Down
“The gentle sweet taste will calm you down”
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Just Breathe
“Phew, anytime”
Wellness First
“Mental, Physical, Social”
Healthy Routine
"Treating myself properly.”
Marketing Case File (Marketing)
X
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"
Home Barista
“Customize any way you like."
Nature Bathing
“Mother Nature, please be the most wholesome part of me.”
Marketing Case File (Marketing)
M
"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."
Marketing Case File (Marketing)
Youth Leisure
"No outbreaks of sudden joy…"
Unattached
Dramatizations of liberation.
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”
Joy Juice
“This is my happiness."
My Style
Coffee represents taste and style that are truly mine.