Have More Fun
“React, move, revive.”
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Family Time
“Don’t miss out.”
Break the Spell
"Come back to the moment.”
Gentle Medical
Medical cues that have been lightened up…
My Bodyguard
Pain and Pain Relief as villains and heroes…
Medical Authority
“#1 most recommended by doctors.”
Empathetic Advisor
“I felt like that.”
Micro-Targeting
Body is territory, pain is enemy to be eliminated.
Hard Data
Quantified proof that the product delivers on its promises.
No Bull
“All the shiny things began to blind us."
Soulful Rebel
"The world zigs. You zag."
Southern Hipster
“Ain’t that a peach.”
Creative Elite
“I’ve always wanted to be many things.”
Origin Myth
“The story behind…"