Origin Myth
“The story behind…"
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
“The story behind…"
“Now that’s one for the history books….”
“Give cozy. Get cozy”
You are being let in on a secret.
Barrels being tapped; spirits being sniffed and tasted…
“The French savoir-faire”
“Here’s to outdoing the neighbors.”
"Smoothness speaks for itself."
"Things are getting interesting."
Are you a hero or a villain?
Discerning the underlying pattern…
Stealth mode.
"Be ready."
"Inspired by asymmetry”