Marketing Code-X

Dig Deep

Image for Dig Deep

Matt Damon in "The Martian"

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Treat HIV Now (Gilead)

DIG DEEP” NORM: What you need — e.g., answers, strength, motivation, purpose, willpower — is already inside you. You just need to tap into it.

Fitbit commercial

DIG DEEP” FORMS: People taking a moment (often with eyes closed) to marshal their inner resources. People listening to their body’s message. Introspective. Portentous music, calm voiceover. “A message from your immune system.” “Find your ___.”​

From a 2018 study of the IT’S UP TO YOU space, defined as “When making a big change, you’ll need to rely on yourself.

Tags: CODE-X