Making Sense with…
"You have to understand the situation first and then decide which tools to use."
Deep dives with interesting people.
"You have to understand the situation first and then decide which tools to use."
"We have the ability to interpret culture and make a positive impact on the future."
Learn to enjoy a liminal, confused state…
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
"Semiotics is always useful, like a Swiss Army Knife."
"Our field should be about expansion and exploring multiple possibilities…."
"Questioning the world around us keeps us in the game."
"Go out there and discover connections nobody has made yet."
"Decisions are influenced by cultural forces of which one might not even be aware."
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
"The semiotician looks at things from the perspective of both the frog and the eagle."
"Clients need to be educated about the scientific rigour of our methodology."
"We need to practice a more empirical and critical approach within Semiotics."
"Every node of experience is deep, has a pattern, and can be traced."
"Semiosis sustains, permeates, and gives birth to everything we know."