Making Sense with…
Learn to enjoy a liminal, confused state…
Deep dives with interesting people.
Learn to enjoy a liminal, confused state…
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
"To hell with normative ruts."
"We have the ability to interpret culture and make a positive impact on the future."
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
"Semiotics is always useful, like a Swiss Army Knife."
"Our field should be about expansion and exploring multiple possibilities…."
"Questioning the world around us keeps us in the game."
"Go out there and discover connections nobody has made yet."
"Decisions are influenced by cultural forces of which one might not even be aware."
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
"The semiotician looks at things from the perspective of both the frog and the eagle."
"Clients need to be educated about the scientific rigour of our methodology."