
Making Sense
"Sell meanings, not products."
Deep dives with interesting people.

"Sell meanings, not products."

"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"

"I embrace every project as a new challenge — there is always something new to discover."

"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."

"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."

"Consumers live within a 'book,' but they can only tell you about its plot."

"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."

"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."

"I'd like to see less interpretation, and more analysis."

"The strength of a semiotician is their network."

"Semioticians are guardians of meaning. That’s a sacred responsibility."

"Curiosity finds, semiotics refines."

"Present the work straightforwardly, without falling in love with your own voice."

"Semiotics can bridge the gap between the psyche and culture."