Nurturer vs. Visionary
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
Thick Description
Analysis contextualized — made richer and deeper — via reference to an overarching web of meaning. The result? Codes.
Personality Crisis
A brand suffering from a personality crisis will get lost in the noise of the category.
Doctor vs. Counselor
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)