Thick Description

In search of thematic complexes, paradigms, codes, and an overarching matrix of meaning.

How do we identify codes, and in doing so begin to construct a meaning matrix?

How do we identify paradigms and thematic complexes?

Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)

Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)

A brand suffering from a personality crisis will get lost in the noise of the category.

Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)

Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)

Work with Us