Making Sense
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
Q&A
Deep dives with interesting people.
Making Sense
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense
"The key is to develop the ability to see, not just look."
Making Sense
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense
"Semiotic discourse analysis contributes to deconstructing dominant narratives and amplifying the voices of marginalized groups."
Making Sense
"You have to be both an actor and an observer."
Making Sense
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense
"Culture is the source of truth and wisdom — and we are but mere vessels."
Making Sense
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Making Sense
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
Making Sense
"Pure semiotic skills don't automatically translate to adept meaning-making."
Making Sense
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
Making Sense
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."