Marketing Code-X

Seize Control

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Gilead One Pill Option

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

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SEIZE CONTROL” NORM: Your life is out of control — it’s time to grab the steering wheel. You need to become the boss of you.

The Real Cost PSA

SEIZE CONTROL” FORMS: People looking determined; and also people who are passive, helpless, pre-seizing control. Self-reliant. Life coach. “Take the lead.” “I am the captain of my soul.” ”Take control of ___.”

From a 2018 study of the IT’S UP TO YOU space, defined as “When making a big change, you’ll need to rely on yourself.

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