Canny Circumspection
A shrewd and highly competent person who shuns the limelight…
Code-X
“Signs” — cultural norms and forms, extracted from past audits — forming a vast codex.
Disruptive Tech
Rejecting the norms and forms that other (non-British) technology makers take for granted.
Eccentric Chic
Britain’s best and brightest are warped — in fascinating ways.
Cosmopolitan Perspective
A natural, organic, "earned" cosmopolitanism.
Pointed Absurdism
Silliness as social commentary.
Ironic Aestheticism
Aristocratic hauteur with a wink.
Cruel Competence
We may dislike them but they do get amazing results.
Sinful Red
Romantic desire, restricted content, forbidden pleasures.
Runway Red
They have invented their own rules.
Owning the Excessive
A stylish, self-conscious take on garishness.
South in the Head
Super-vivid, super-strange experiences.
Absurdist Protest
Tackling social injustice with humor and weirdness.
Dark Fantastic
The sinister side of magical realism.
Prehispanic Greatness
Deep roots
Borderland
A semi-lawless land…