Marketing Code-X

Not Alone

Image for Not Alone

Healthysexuals

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Bring Change to Mind

NOT ALONE” NORM: You can’t go it alone — and you don’t need to. You’ve got friends, allies, and us — supporting you, walking by your side.

Greater Than AIDS

NOT ALONE” FORMS: Friends and allies literally side-by-side. Empathetic, warm facial expressions. Supportive, rallying cry. “People go through this. You’re not alone in the fight.” “Together, we can.”

From a 2018 study of the GET OVER YOURSELF space, defined as “When making a big change, it’s not just up to you. Look beyond yourself for support and purpose.

Tags: CODE-X