Marketing Code-X

Gentle Treatment

Image for Gentle Treatment

Dawn commercial

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Zarbees website

GENTLE TREATMENT” NORM: Less harsh and invasive than more “medical” remedies. Easier on your body.

Sambucol social

GENTLE TREATMENT” FORMS: Pastel and child-like colors. Soft gradients, gentle curved shapes . Rounded sans-serif type. Child-like illustrations. Tonality of a parent or a teacher reassuring/educating a young person; e.g., “Soothing your throat is simple.”

From an ongoing audit of what we’re calling the Covid Relief space.

Tags: CODE-X, Coronavirus