Marketing Code-X

Natural Boost

Image for Natural Boost

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

NATURAL BOOST” NORM: Our remedy leverages the straightforward, simple goodness of nature itself.

NATURAL BOOST” FORMS: Images of fruit, herbs, honey, other natural ingredients. Product juxtaposed with ingredients, or posed in natural settings. Product juxtaposed with food/meals, placed on kitchen tables, etc. Barely contained natural goodness: e.g., “Packed with Vitamin C”, “Bursting with ___”, “1000 black elderberries”, “More vitamin C than 10 oranges”, “brimming with wholesome ingredients.” Expressions of simple, natural goodness e.g., “Feel the good.”

From an ongoing audit of what we’re calling the Covid Relief space.

Tags: CODE-X, Coronavirus