Marketing Code-X

Efficacious Dots

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The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

EFFICACIOUS DOTS” NORM: Our insides are a mysterious, inaccessible place — where things are going wrong. We need physical relief that will access our insides. The product provides relief by infiltrating our bodies — half-magically, half-rationally.

EFFICACIOUS DOTS” FORMS: Cartoonish, colorful dots representing “friendly bacteria.” Whether or not they form a purposeful pattern, the idea is that they’re a collective intelligence working to help maintain normal bowel function and promote intestinal health.

From a 2014 audit of the Probiotic Supplement space.

Tags: CODE-X, OTC Medication, Personal Care