
Stay Home
“Staying home saves lives”
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
“Staying home saves lives”
Wide-eyed expressions of shock and awe.
How do we surface and dimensionalize source codes?
Pets depicted as friends and family members.
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
Celebrating your newfound social status and success.
A brand suffering from a personality crisis will get lost in the noise of the category.
The carefully un-ostentatious trappings of inherited privilege.
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
How do we research stimuli for an audit?
How do we decide what brands and other stimuli to audit?
Carefully organized bartending ingredients.