Marketing Code-X

Code Breaker

Image for Code Breaker

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Jennifer Lopez for Versace

CODE BREAKER” NORM: Vision : You can see through the matrixes of meaning and social construction superimposed on us by culture — and perceive what lies beneath!

Bletchley Park gin

CODE BREAKER” FORMS: Luxury means piercing the veil of illusion that bewilders ordinary people and comprehending what’s really going on in society/life. Access to true expertise, which relies not on an analysis of surface details but a “read” on what lies beneath. Access to reality. Code-breaking signifiers — jumbles of letters that form words, ”Matrix”-style cyberspace contexts featuring lines and grids that seem to represent an underlying pattern that shapes and guides us all.

From a 2022 study of the US Luxury space — across categories.

Tags: Accessories, CODE-X, Fashion, Luxury