Start Talking Stop AIDS PSA
The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.
Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“OPEN UP” NORM: Work up the courage to tell your story, to ask difficult/scary questions, to keep your loved ones in the loop.

“OPEN UP” FORMS: Lovers having intimate conversations, people boldly sharing something painful/shameful. Pep talk. Encouraging you to do something that makes you uncomfortable.