Marketing Code-X

Change Agent

Image for Change Agent

Bank of America social media

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Teach for America

CHANGE AGENT” NORM: Pursue meaningful goals — do something that matters to your community, and to the wider world. Fulfill your purpose.

Susan G. Komen

CHANGE AGENT” FORMS: Proud body language. Sense of purposeful action, forward progress. Momentous. “Changemakers start here.” “Creativity changes the world.” “Together we can save lives.”

From a 2018 study of the GET OVER YOURSELF space, defined as “When making a big change, it’s not just up to you. Look beyond yourself for support and purpose.

Tags: CODE-X, Making a Big Change