Marketing Code-X

Love Yourself

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The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

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LOVE YOURSELF” NORM: Your decision-making can’t go wrong if it stems from a place of high self-esteem.

Descovy (Giled)

LOVE YOURSELF” FORMS: People who are confident, happy, proud. Shoulders back, chins up, heads high. Proud. “I know who I am.” “Have pride.” “Love what’s inside.” “I have faith in myself.”

From a 2018 study of the IT’S UP TO YOU space, defined as “When making a big change, you’ll need to rely on yourself.

Tags: CODE-X