Case File

Memorable project takeaways — from our commercial semiotician colleagues around the world — shared via story telling.

"No matter how low the quality of the product, corporate ego is always massive."

"It's peculiar that water can be altered and packaged so much to be a luxury."

"A curious emotion, awe: equal parts wonder, respect, and fear…"

"Embrace your status as an animal and fellowship with all other species…"

"I'd never think about birthday cakes the same way again."

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