
Mother’s Touch
Toilet paper as a vehicle for cuddling and caregiving.
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Toilet paper as a vehicle for cuddling and caregiving.
"Be bad. Snack well."
Gum as an everyday carry — like car keys, or condoms.
How do we identify codes, and in doing so begin to construct a meaning matrix?
Pet food presented in people-food contexts.
How do we identify paradigms and thematic complexes?
“Staying home saves lives”
Wide-eyed expressions of shock and awe.
How do we surface and dimensionalize source codes?
Pets depicted as friends and family members.
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
Celebrating your newfound social status and success.
A brand suffering from a personality crisis will get lost in the noise of the category.
The carefully un-ostentatious trappings of inherited privilege.