Marketing Code-X

Groovy Brunch

Image for Groovy Brunch

Bomani website

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Lavazza social

GROOVY BRUNCH” NORM: Coffee complements a laid-back, boozy brunch.

Chameleon social


Rather than rushing through breakfast en route to work — a leisurely brunch with friends. Brunch foods — avocado toast, frittatas, melon and cut fruit, bagels with schmear, donuts, etc. Good friends — slightly dressed up. Perhaps a little day drinking.

From a 2021 study of the WELL-GROUNDED territory (connecting, reprioritizing, savoring life) within the US Coffee category.

Tags: CODE-X, Coffee, Well-Grounded