Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
"It's peculiar that water can be altered and packaged so much to be a luxury."
"The power to eat good, feel good, and do good."
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Cartoonish depictions of nature
"Embrace your status as an animal and fellowship with all other species…"
“Our Velvety Smooth Products."
"Easy to find, understand, and afford."
“Imagine a world where…"
“Feed your soul”
“Uncap your creativity.”
“Buongiorno Chicago.”
“Most likely to win ‘Life of the Party.’
“The boldest of us blaze a trail that's ours alone.”
“You do the grind, you do the time.”