Making Sense with…
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.)
Making Sense with…
"Listen for what's being said (and not said)… and not just by the loudest voices."
Making Sense with…
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense with…
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
Making Sense with…
"No matter how disruptive our insights may be, we must communicate them fearlessly."
Making Sense with…
"A semiotician must be a 'possibilist'…"
Making Sense with…
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Making Sense with…
"Semiotics may be limiting itself to solving bourgeois problems."
Making Sense with…
"Cycling through analytical modes rapidly and productively is tricky stuff."
Making Sense with…
"It’s like a kind of jazz anthropology."
Making Sense with…
"Watching, listening, seeing, feeling, multiplying the stimuli…"
Making Sense with…
"Closing the gap between what brands think they are communicating and what they’re actually communicating."
Making Sense with…
"The thrill when it all comes together is incomparable."
Making Sense with…
"You can think deeply about seemingly silly things, and derive meaning from them belied by their simplicity."