Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions…
Making Sense with…
"Each new semiotics project is an Indiana Jones-type adventure."
Making Sense with…
"Semiotics succeeds because of its vast and ambitious scope."
Making Sense with…
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense with…
"Don’t set off to be a semiotician — instead, let semiotics set you off."
Making Sense with…
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Making Sense with…
"Where everyone else sees things, a semiotician sees meaning."
Making Sense with…
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Making Sense with…
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense with…
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense with…
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Making Sense with…
"Each object of study requires a unique theoretical approach."
Making Sense with…
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense with…
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."