Marketing Code-X

Network Building

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EssenceFest social

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Leadercast website

NETWORK BUILDING” NORM: Convening is valuable insofar as it permits you to grow your professional network.

Feature article in Inc. Magazine

NETWORK BUILDING” FORMS: People embracing at conferences, sharing business cards, taking selfies, talking in the hallway outside the auditorium. Welcoming tonality. “Finding your tribe.”

From a 2018 study of the EDUCATIONAL space, within the larger framework of CONVENING. How best to communicate teaching and learning for adults?

Tags: CODE-X, Convening