Marketing Code-X

So Far, So Good

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Saved By the Scan PSA

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Ace Your Retirement PSA

SO FAR, SO GOOD” NORM: You’ve achieved a lot, thanks to hard work and focus. You should feel proud! But… there’s more work to do.

World AIDS Day

SO FAR, SO GOOD” FORMS: Proud people striking power poses (sometimes a bit cartoonish and obvious). Crossing a finish line as metaphor for success. Congratulating-cajoling. “You’ve ___. Now ___.” Like a coach talking to children.

From a 2018 study of the WAKE-UP CALL space, defined as “Although you may be complacent about your situation, we’re here to educate — and alert — you that you’re not OK.

Tags: CODE-X, Making a Big Change