Marketing Code-X

Reach Out

Image for Reach Out

Bring Change to Mind PSA

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Seize the Awkward PSA

REACH OUT” NORM: If you’re worried about a loved one, you should let them know you’re available to commiserate.

Never Just A Smoke website

REACH OUT” FORMS: Awkward moments, someone bravely reaching out to make a connection. Very warm colors, tones — hygge effect. Family/couples therapy. We’re being guided in how to communicate with those who we love the most.

From a 2018 study of the WAKE-UP CALL space, defined as “Although you may be complacent about your situation, we’re here to educate — and alert — you that you’re not OK.

Tags: CODE-X, Making a Big Change