
Prince Fantasy
Performative lounging.
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Performative lounging.
“Uh-oh! A painful sore throat? Not now!"
“When we don’t feel 100%, we rush to find relief."
A swaggering, celebratory approach to Men's Personal Luxury.
“Soothing your throat is simple."
“Houston, we have a problem."
“Feel the good."
Passing along rituals and know-how.
“Fun has more stories.”
The world is full of invisible dangers.
“Simply protect.”
Deeply — existentially — anxious to avoid dry skin.
Though alone and solemn, these individuals aren’t necessarily unhappy.
Shedding inhibitions, going a little wild, having good stories to tell.