Marketing Flashback

Chess Set (8)

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Netflix’s show The Queen’s Gambit has reignited interest in the game and fueled demand for chess sets. Just for fun, this 10-part series exhumes chess-themed advertising from the same era (mid-1950s through 1960s).

A 1957 Pepsi ad notes, “What fun an evening by the fire can be with today’s relaxed people.”

Tags: Chess