Marketing Flashback

Chess Set (3)

Image for Chess Set (3)

Netflix’s show The Queen’s Gambit has reignited interest in the game and fueled demand for chess sets. Just for fun, this 10-part series exhumes chess-themed advertising from the same era (mid-1950s through 1960s).

A French Pan Am ad, from 1957, suggests that a sophisticated fellow can spend a peaceful evening — i.e., as though at a gentleman’s club — even while hurtling through the air.

Tags: Chess