Marketing Flashback

Chess Set (2)

Image for Chess Set (2)

Netflix’s show The Queen’s Gambit has reignited interest in the game and fueled demand for chess sets. Just for fun, this 10-part series exhumes chess-themed advertising from the same era (mid-1950s through 1960s).

A beautiful image, from 1958, in which only the beer is in color. Miller High Life — positioned as the beer for the champagne-drinking upper-class set — suggests that their product is the perfect refreshment to accompany a game of chess. At what appears to be a tony, elite gentleman’s club. “Accepted and appreciated by those who demand and expect the very best.”

Tags: Chess