Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Stimuli Research
How do we research stimuli for an audit?
Stimulus Set Design
How do we decide what brands and other stimuli to audit?
Expert Mixology
Carefully organized bartending ingredients.