Marketing Code-X

Unseen Dangers

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The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

UNSEEN DANGERS” NORM: The world is full of invisible dangers. Security comes from learning to see them.

UNSEEN DANGERS” FORMS: Annotated home interior photos. Hyper-clarity of photography suggests that everything can be revealed. “Keep your home safe.” “From now on, security is easy to live with.” “You can’t see/smell/taste lead.”

From a 2020 audit of the Parenting space.

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