Marketing Flashback

Chess Set (5)

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Netflix’s show The Queen’s Gambit has reignited interest in the game and fueled demand for chess sets. Just for fun, this 10-part series exhumes chess-themed advertising from the same era (mid-1950s through 1960s).

A 1954 ad for Diva, tailored by Evan-Picone. (Evan-Picone, a partnership between designer Charles Evans and tailor Joseph Picone, became a major manufacturer of women’s sportswear. Also, Mary Tyler Moore’s wardrobe in her 1960sā€“1970s TV show was Evan-Picone.) The ad is for their Italian taper pants, described here as “patrician, exciting, lush.”

Tags: Chess