Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
Analysis
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.
A Good American
"Too much whimsy and fantasy are objectionable.”
Pulp Fiction
Cinema irrupts into the TV space.
Stimuli Research
How do we research stimuli for an audit?
His Girl Friday
Propaganda of the most dramatic and welcome kind.
Stimulus Set Design
How do we decide what brands and other stimuli to audit?
The Long Goodbye
Marlowe wanders the aisles of a supermarket at night.
Bonnie and Clyde
Down in front!
Expert Mixology
Carefully organized bartending ingredients.
Trickster Mickey
"Mickey! Mickey! Tricky Mickey Mouse!”
Fidel Tones
A palette reminiscent of Cuba’s Revolution-era color scheme.
Minstrel Mickey
A black body and head, large eyeballs, and a partially white face.
Rock’n’Roll High School
Losers don’t know how to behave triumphantly when they win.
Child/Adult Sidekick
The child/adult is a holy fool, who speaks truth to power.