Marketing Code-X

Women with Cameras

Image for Women with Cameras

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

WOMEN WITH CAMERAS” NORM: Cameras are often clunky and retro to show this isn’t about selfie culture. It’s about the 20th century idea of the auteur — pioneering, independent and possessed of an uncompromising perspective on the world.

WOMEN WITH CAMERAS” FORMS: Model turns photographer as women hold cameras in front of the lens.

A 2015 source code contributed by Louise Jolly.

Tags: CODE-X