Thick Description (Deduction)

How do we identify paradigms and thematic complexes?

Stay Home

“Staying home saves lives”

Mind-Blowing Gum

Wide-eyed expressions of shock and awe.

Scientist vs. Life Coach

Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)

Thin Description

How do we surface and dimensionalize source codes?

Pet Family

Pets depicted as friends and family members.

Nurturer vs. Visionary

Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)

New Money

Celebrating your newfound social status and success.

Old Money

The carefully un-ostentatious trappings of inherited privilege.

Doctor vs. Counselor

Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)

Pharmacist vs. Guru

Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)

Stimuli Research

How do we research stimuli for an audit?

Stimulus Set Design

How do we decide what brands and other stimuli to audit?

Expert Mixology

Carefully organized bartending ingredients.