Robocop
How best to convey the pathos and tragedy of the Ex-Ex-Human Condition?
Josh Glenn is a Kingston (NY)-based consulting semiotician. He is cofounder of the consultancy Semiovox, editor of the websites SEMIOVOX and HILOBROW, and founding editor of The MIT Press's proto-sf RADIUM AGE series. He is an adjunct instructor at RISD and convenor of the monthly online Semiofest Sessions. His books (as writer and/or editor) include The Idler's Glossary, Significant Objects, the family activities guide Unbored, and the 2025 anthology Before Superman: Superhumans of the Radium Age. In the ’90s, Josh published the intellectual zine/journal Hermenaut; in the 2000s, he was a founding staffer and columnist for the Boston Globe's IDEAS section.
How best to convey the pathos and tragedy of the Ex-Ex-Human Condition?
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
A brand suffering from a personality crisis will get lost in the noise of the category.
"He is the voice and personification of the weltschmerz to the sophisticate."
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)