Stimulus Set Design
How do we decide what brands and other stimuli to audit?
Real Food Audit
A step-by-step tour of a Real Food category audit.
Thick Description (Abduction)
How do we identify codes, and in doing so begin to construct a meaning matrix?
Thick Description (Deduction)
How do we identify paradigms and thematic complexes?
Thin Description
How do we surface and dimensionalize source codes?
Stimuli Research
How do we research stimuli for an audit?