Josh Glenn
Josh Glenn is a Kingston (NY)-based consulting semiotician. He is cofounder of the consultancy Semiovox, editor of the websites SEMIOVOX and HILOBROW, and founding editor of The MIT Press's proto-sf RADIUM AGE series. He is an adjunct instructor at RISD and convenor of the monthly online Semiofest Sessions. His books include The Idler's Glossary, Significant Objects, and the family activities guide Unbored. In the ’90s, Josh published the intellectual zine/journal Hermenaut; in the 2000s, he was a founding staffer and columnist for the Boston Globe's IDEAS section.
Personality Crisis
A brand suffering from a personality crisis will get lost in the noise of the category.
High-Lowbrow Mickey
"He is the voice and personification of the weltschmerz to the sophisticate."
Debating in A Vacuum
“It’s like a jigsaw puzzle, all one color. No key to where the pieces fit in.”
Doctor vs. Counselor
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
Stimulus Set Design
How do we decide what brands and other stimuli to audit?